Over the last 19+ years, our work has helped our clients to address a variety of critical challenges:
- from affecting and managing effective brand transformations, to facilitating their market entry and product diversification initiatives;
- from designing rich, immersive experiences for their customers and employees, to driving brand-led innovation across touchpoints- identity, communication, products, packaging, and retail;
- from gaining specific insights into their markets and industries, to having a comprehensive perspective on social behavior and branding trends.
- Only the 3rd company globally to design US FDA approved F=1 child resistant pack
- Actionable insights and innovative ideas that yielded 13 US Patents for a leading global developer and marketer of medical devices
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Brand identity design revamp that powered a 280% topline growth in less than a decade for one of India’s leading electrical equipments brand
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Clutter breaking retail innovation design that delivered 10X in sales for a leading alcobev brand during the very first month of its new product launch
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Design optimization that slashed packaging costs to 1/6th, for one of India’s emerging ice creams brands
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Design strategy that helped one of India’s leading menswear brands increase its share of self consumption sales vis-á-vis gifting sales by more than 3X within 2 years
Our Services
Brand & design strategy consulting
We collaborate with brands to devise, employ, and manage a robust strategy and a clear roadmap to propel their businesses to the next level. This helps brands navigate business complexity by providing a strong anchor for decision making, and equips them to effectively live up to their Purpose for an authentic and comprehensive Brand Experience.
- Brand-led business transformation
- Brand entropy mapping
- Brand ethos audit & definition: positive valence, values, purpose, vision, promise/ value proposition, personality, positioning
- Brand architecture audit & definition- signposting, portfolio rationalization, scheme for verbal & visual identity design
- Innovation strategy audit & design
- Service design
- Customer experience audit & design
- Employee experience audit & design
Brand identity & communication design
We believe that brand identity can be a strategic differentiating asset which can create an instant emotional connect with people. We design brand identities and communication that drive a strong differentiation and recall while aligning with the brand ethos in a simple and effective manner.
- Brand identity design system: verbal (name, tagline), & visual (logo & visual language, mascot) identity design
- Brand collateral design
- Retail visual identity & design system
- Spatial graphics & collaterals: retail stores, offices, restaurants, exhibitions
- Communication strategy audit & planning
- Communication collateral design
Packaging design
We help brands stimulate demand for their products through compelling packaging structure and graphic design that resonates with the values and needs of their customers while optimizing costs to deliver a strong return on their packaging investment.
- Packaging architecture and house style development for diversified product portfolios
- Packaging structure design
- Packaging graphics (label) design
Spatial experience design
We create an indelible impact on the hearts and minds of people through rich, holistic, and engaging experiences that enliven excellence, consolidate legacy and inspire positive action.
Museums | Brand/ Product Experience Centers | Retail Spaces | Office Spaces | Exhibitions | Environmental Graphics & Signage System
- Content research
- Narrative development
- Overall experience & concept design
- Space design
- Detailed design drawings
- Content development
- Vendor management & turnkey design execution
- Project management consultancy
- DPR preparation
