Ruth Benedict says One of the handicaps of twentieth century is we have the vaguest and most biased notions, of not only what makes Japan the nation of Japanese, but what makes India a nation of Indians, France a nation of Frenchman…

Lacking this knowledge, each country misunderstands the other.

If we “decode” the elements of culture to discover the meanings and emotions, we learn a great deal about human behaviour and why and how it varies across the planet. The cultural codes are hidden within the unconscious of every culture.

Culture code

1: you can’t believe what people say

2: emotion is the energy required to learn anything, the keys to imprinting

3: the structure, not the content, is the message. Eg the connection between driver and the car rather than the car or types of cars

4: imprinting: first 7 yrs of life.

(This Perspective was originally published on February 28, 2018 by Shekhar Badve on LinkedIn)